Post by hasina789956 on Oct 31, 2024 12:25:57 GMT 8
Because you will very rarely be asked to sell less (except to shift sales to the following month), because you are not the only ones on the market and because consumers are increasingly demanding and connected, you must now be patient and determined to get an appointment with an interesting prospect for your business. Prospecting has become an art form where some excel and others fail, even with the help of AI and automation. Setting up a sales prospecting plan remains an essential and complex exercise. But if you follow the right steps and are armed with effective tools and methods, you should be able to establish a champion prospecting plan ! Winning sales prospecting plan: definition The annual seminar has just ended, your general management is aiming for 12% growth for next year and you have the difficult task of providing the next CODIR with your commercial action plan to achieve this.
You are aware that these 12% represent an end goal, but in no case understandable and achievable objectives for your team. Try at the next meeting next Monday: “Good! Dear colleagues, here is your objective: 12% growth to achieve, see you again in 11 months! Kisses”. Two possible results: salespeople are taken aback, you can enjoy 30 seconds of silence and savor the 80 cent coffee you bought 3 minutes earlier from the machine in the lobby frustrated bulk email campaigns salespeople and you'll have to go into Matrix mode to avoid the 9 wireless mice thrown in your direction. As you will have understood, you must first of all transform these 12% of growth into something more tangible, more concrete. You will have to break this ultimate goal down into several qualitative and quantitative objectives.
Have we managed to get your attention so far? Good! So let's get to the definition : a sales prospecting plan is a list that groups together all the “concrete” sales actions that will allow your sales teams to achieve their sales objectives . prospecting-plan-definition That’s it? And the “ winner ” in all this? It’s a buzzword, because the only secrets to defining a quality sales prospecting plan are : start by defining concrete objectives, give your teams the means to succeed, and let’s get to work ! With rare exceptions (you’re not Apple), your products and services will not sell themselves, even with the best marketing strategy in the world.
You are aware that these 12% represent an end goal, but in no case understandable and achievable objectives for your team. Try at the next meeting next Monday: “Good! Dear colleagues, here is your objective: 12% growth to achieve, see you again in 11 months! Kisses”. Two possible results: salespeople are taken aback, you can enjoy 30 seconds of silence and savor the 80 cent coffee you bought 3 minutes earlier from the machine in the lobby frustrated bulk email campaigns salespeople and you'll have to go into Matrix mode to avoid the 9 wireless mice thrown in your direction. As you will have understood, you must first of all transform these 12% of growth into something more tangible, more concrete. You will have to break this ultimate goal down into several qualitative and quantitative objectives.
Have we managed to get your attention so far? Good! So let's get to the definition : a sales prospecting plan is a list that groups together all the “concrete” sales actions that will allow your sales teams to achieve their sales objectives . prospecting-plan-definition That’s it? And the “ winner ” in all this? It’s a buzzword, because the only secrets to defining a quality sales prospecting plan are : start by defining concrete objectives, give your teams the means to succeed, and let’s get to work ! With rare exceptions (you’re not Apple), your products and services will not sell themselves, even with the best marketing strategy in the world.
